Bachelor of Arts in Graphic Design
Code: 120747 • NQF 7 • 360 credits (≈ 3600 hours)
Programme: Bachelor of Arts in Graphic Design
Modules
- Articulate and represent ideas and arguments, which reflect an understanding of graphic design practices within design discourse. – 60 credits(≈ 600 hours)
- Communicate design messages critically, using a variety of visual communication methodologies and predominantly print technologies. – 60 credits(≈ 600 hours)
- Conduct and evaluate research to create logical design arguments. – 60 credits(≈ 600 hours)
- Create and present a professional print-based design portfolio which critically reflects a personal design philosophy and a socially responsible engagement – 60 credits(≈ 600 hours)
- Operate graphic design related to computer hardware and software at an industry level. – 60 credits(≈ 600 hours)
- Research, conceptualise, analyse and produce creative and conceptual design solutions to complex design problems, within a traditional print-based context. – 60 credits(≈ 600 hours)
Learning Outcomes
- Critically craft and manipulate design output, such as packaging and typographic execution, according to professional-level expectations with special attention to detail in final presentations, including spelling, image quality, grammar, and finish.
- Critically engage with and justify the application of design principles and design elements as they pertain to Graphic design practice.
- Demonstrate an understanding of advanced visual culture theory as it applies to Marxian media studies, feminist and post-colonial discourses, as well as post-humanist theories in relation to design and visual culture.
- Identify, modify and challenge existing graphic design terminology and methodology, through appropriate documentation and application associated with an understanding of established graphic design conventions in image creation and print reproduction.
- Produce designs which reflect creative manipulation of two-dimensional print-based and three-dimensional packaging design principles and elements.
- Source, analyse and implement research data to inform a critical argument.